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Hartley Legal: AI Intake Agent That Qualified 800 Enquiries Per Month — No Extra Headcount

800 legal enquiries per month qualified — zero extra headcount

Client: Hartley Legal
Hartley Legal: AI Intake Agent That Qualified 800 Enquiries Per Month — No Extra Headcount

The Challenge

What Hartley Legal Was Facing

Hartley's specialist legal firm received 800+ enquiry calls per month, but 70% were from prospective clients outside the firm's scope — wrong case type, wrong geography, or with unrealistic expectations about cost. Solicitors were spending 3 hours every week on calls that never became clients, while genuinely qualified enquiries waited in the queue.

The Solution

What We Built

We deployed a voice AI intake agent trained on Hartley's practice areas, geographic scope, fee structures, and the questions that distinguished a good-fit client from a poor one. The agent conducted the initial qualification call in a natural, professional tone — routing fit cases directly to the appropriate solicitor's diary and providing out-of-scope callers with a clear explanation and a helpful referral suggestion so no one hung up feeling dismissed.

Hartley Legal: AI Intake Agent That Qualified 800 Enquiries Per Month — No Extra Headcount – solution

Results

Measurable Outcomes

Solicitor time on unqualified calls reduced from 3 hours per week to under 20 minutes
Qualified new client intake appointments increased by 35%
Caller NPS for the initial contact experience improved from -12 to +34

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Hartley Legal: AI Intake Agent That Qualified 800 Enquiries Per Month — No Extra Headcount | The Voice AI Agents